Sambatuc
Design and run the full campaign for the biggest festival of the year of a high-end batucada group.
Design and run the full campaign for the biggest festival of the year of a high-end batucada group.
Results
- +300 %
Visibility
A campaign that builds from announcement to showtime, across every channel of the group.
- 420 K
Cumulative views
Video teasers and a key visual adapted for feed, stories and print.
- 100 %
Capacity filled
The festival sold out: the audience built online showed up in person.
- 30+
Visuals delivered
Posters, posts, stories and videos, all from one graphic system.
For the first time, our communication matched our stage. The crowd came because they had already seen it.
A prestigious samba group, a major event to fill, and communication far below their stage caliber. Art direction for the festival campaign: key visual, print and social declensions, video teasers, distribution plan and community management throughout. A consistent campaign from announcement to showtime, a mobilised audience and an image finally matching the group.
Images and videos
